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On January 16, it was reported that Jimin of BTS will become a global ambassador for luxury brand DIOR, joining such celebrities from the global entertainment industry as Sharon Stone, Rihanna, Jennifer Lawrence, Johnny Depp and more.
So Jimin went first Asian man to be announced as the global ambassador of the Dior brand, giving fans the opportunity to celebrate this event. But commercially, Dior seems to have made the most of this deal.
The House is excited to introduce our new Global Ambassador, JIMIN from @BTS_BigHit! Pictured here in color from #DiorSummer23the singer now lends his image to creations by Dior’s artistic director of men’s collections, Kim Jones. pic.twitter.com/tV3uuczfwd
— Dior (@Dior) January 16, 2023
Dior is one of the most popular luxury brands. In 2022, it even took the 2nd place in the popularity ranking of luxury brands.
Becoming a representative of such a brand is a huge achievement in itself. But Jimin brought more.
In fact, according to data from investing.com, Dior shares hit an all-time high after Jimin was announced as the brand’s new ambassador.
The brand has been listed on the stock exchange since 1992. Following the announcement on January 16, the share price rose to €775.50 on the same day. On January 18, the price rose to €789.00, reaching a 31-year high.
Dior hit their ALL-TIME high stock after announcing Jimin as their global ambassador.
Dior has been on the stock market since 1992, so this is the highest their share price has been in 31 years. pic.twitter.com/3UJ38uQYSx
— millennial⁷ | jihope in paris (@taesoothe) January 18, 2023
Fans, of course, showed their enthusiasm before all this, and not only positive news about Jimin.
In addition, fans around the world went to various Dior stores to buy various things in support of Jimin, despite the very high prices for some items, such as the bag he carried to the airport on his way to Paris Fashion Week.
Many of them posted images of purchased goods on social networks.
My first Dior purchase!! (except for the perfume) I can’t wait to get this beautiful bag and twin with Jimin 💕 @Dior #JIMIN DIOR GLOBAL AMBASSADOR JIMIN pic.twitter.com/aFpG1lqt9Q
— 𝓘𝓪𝓷𝓪𝓷𝓮𝓮𝓮𝓮𝓮 ¹³ (@canyonmoon_13) January 18, 2023
Congratulations for Jimin!
On January 16, it was reported that Jimin of BTS will become a global ambassador for luxury brand DIOR, joining such celebrities from the global entertainment industry as Sharon Stone, Rihanna, Jennifer Lawrence, Johnny Depp and more.
So Jimin went first Asian man to be announced as the global ambassador of the Dior brand, giving fans the opportunity to celebrate this event. But commercially, Dior seems to have made the most of this deal.
The House is excited to introduce our new Global Ambassador, JIMIN from @BTS_BigHit! Pictured here in color from #DiorSummer23the singer now lends his image to creations by Dior’s artistic director of men’s collections, Kim Jones. pic.twitter.com/tV3uuczfwd
— Dior (@Dior) January 16, 2023
Dior is one of the most popular luxury brands. In 2022, it even took the 2nd place in the popularity ranking of luxury brands.
Becoming a representative of such a brand is a huge achievement in itself. But Jimin brought more.
In fact, according to data from investing.com, Dior shares hit an all-time high after Jimin was announced as the brand’s new ambassador.
The brand has been listed on the stock exchange since 1992. Following the announcement on January 16, the share price rose to €775.50 on the same day. On January 18, the price rose to €789.00, reaching a 31-year high.
Dior hit their ALL-TIME high stock after announcing Jimin as their global ambassador.
Dior has been on the stock market since 1992, so this is the highest their share price has been in 31 years. pic.twitter.com/3UJ38uQYSx
— millennial⁷ | jihope in paris (@taesoothe) January 18, 2023
Fans, of course, showed their enthusiasm before all this, and not only positive news about Jimin.
In addition, fans around the world went to various Dior stores to buy various things in support of Jimin, despite the very high prices for some items, such as the bag he carried to the airport on his way to Paris Fashion Week.
Many of them posted images of purchased goods on social networks.
My first Dior purchase!! (except for the perfume) I can’t wait to get this beautiful bag and twin with Jimin 💕 @Dior #JIMIN DIOR GLOBAL AMBASSADOR JIMIN pic.twitter.com/aFpG1lqt9Q
— 𝓘𝓪𝓷𝓪𝓷𝓮𝓮𝓮𝓮𝓮 ¹³ (@canyonmoon_13) January 18, 2023
Congratulations for Jimin!
