It’s official: Jack Harlow has been tapped by Doritos to star in their Super Bowl 2023 ad campaign. Harlow, a hip-hop star, will be featured in the commercial promoting Doritos BBQ flavors. This is an exciting opportunity for Jack, as Super Bowl ads are some of the most expensive and highly-viewed commercials in the world. Additionally, Rihanna has been invited to perform at the halftime show, and fans have the chance to win a spot in the Doritos commercial by creating a triangle-inspired dance on TikTok. Super Bowl LVII is sure to be an unforgettable event, and Jack Harlow’s presence is sure to make it even more exciting. With the combination of Doritos, Jack Harlow, and Rihanna, Super Bowl 2023 is sure to be a night to remember.
Doritos has tapped hip-hop star Jack Harlow for its Super Bowl 2023 ad campaign.
Advertising costs for the Super Bowl have always been astronomical due to the fact that it is the most watched sporting event in America. The chip brand turned to Harlow for help promoting its Doritos BBQ flavors. Harlow pulls up in a limo with hundreds of fans and paparazzi shouting questions at him. “Is it true about the love triangle?” One of the paparazzi called out. Harlow looks at the bag and replies, “Maybe.” However, the paparazzi hear something completely different. “Baby? Are you going to have a baby?” – asks the man. Look Below.
“The real love triangle is us, Jack Harlow and Doritos BBQ,” the chip brand’s marketing team captioned the trailer on Instagram.
Harlow’s presence in the upcoming Super Cup commercial is just the first of many celebrities to come to this year’s Super Bowl. Harlow himself had a very successful 2022 with the release of Come Home The Kids Miss You. It debuted at No. 3 on the Billboard 200. Harlow also hosted Saturday Night Live in late 2022 and has announced a residency in Las Vegas through 2023.
Super Bowl LVII will be held in Glendale, Arizona at State Farm Stadium on February 12. Rihanna was invited to perform at the Half-Time Show this year – her first appearance in five years. It follows the incredibly successful collection of Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige and Kendrick Lamar during last year’s Super Bowl halftime show. Doritos launched a social media campaign to get fans to participate in ads and get paid.
Wednesday was the last day fans could participate by sharing a triangle-inspired dance via TikTok. The winner will be chosen next week and will appear in a Doritos commercial alongside Jack Harlow. It’s a fun way to get TikTok talking about a brand that, for many Americans, is pretty much synonymous with game day.