Mac DeMarco commented on TikTok impact on the music industry, saying he found it “very depressing”.
DeMarco’s comments were made in an interview with Variety about his new instrumental album Five Easy Hot Dogs, in which he was asked if he was grateful for his TikTok breakthrough. While he said his songs tend to be successful on the platform, he said he finds it “strange” that artists sometimes write music made for the success of TikTok, or you think that spreading a virus on this platform is the best way to earn money.
“It’s very depressing. I think the problem is that artists are drawn into that role like, ‘Well, I need this stuff.’ You’re not going to do it … but if you want to make money, I think you will,” he said. “I’ve always been one to do what I want and if the money comes later, that’s a bonus.
“A lot of my songs actually sound pretty good on TikTok, but I’ve never had to think, ‘Well, this should sound pretty good on speed!'” At the same time… what are people saying? Get this bag or something? Live your life the way you want, I don’t care,” he continued.
DeMarco added that he got the impression that “kids don’t like the tour anymore”. He explained: “For me, the tour was the greatest gift of my life. You take a van with friends and drive, party every night, share your music, see the weirdest corners of every city and meet other weird people. It’s like, “Do you want your life to be an adventure? Here.’ And now people are like, ‘I’m so tired…’ I don’t want to sound like a grumpy old uncle, but it’s weird!”
He then went on to talk about Five Easy Hot Dogs. “That’s why making this record was a natural fit for me. It’s got its own weird little musical identity and there’s no ‘slaps’ in it, no ‘bangers’ in it. That’s it. I love music. I like to record music. I love to listen to music. And I don’t need any extra baggage to go with it. It is a very simple pleasure to be alive. Maybe I’m being too poetic…
“Five Easy Hot Dogs” was released yesterday (January 20).